There are several different types of activations that can be used. In addition to defining the marketing activation strategy, brands should strive to deliver a customer experience that is both satisfactory and memorable. If a marketing activation is properly planned, it can be measured and used to help achieve business objectives. The activation process focuses on enhancing the path to purchase for customers, often through an interactive experience. Done well, marketing activation resonates with your audience. Marketing activation is the execution of campaigns, events, and experiences that generate awareness of your brand.
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